A common, capstone-class experience for all senior business majors is the Strategic Management Case Competition, held twice a year since 1995. Eight groups of four students of mixed interest and majors are given 10 days to research, analyze, and make a recommendation about a real-world business situation. Then they get to defend their findings in front of highly inquisitive business professors and alumni. (This fall’s case involved Corning Corporation, which faced a management decision in 1988 to focus on fiber optics, lab testing materials, or making glass for high-definition TVs.)
Students benefit from the stimulating experience that integrates all of their classroom theory to handle a big project on a short deadline, demanding teamwork, critical analysis, professional presentation skills, and thinking on their feet. The day ends over a friendly dinner, with students and faculty debriefing about the competition and alums sharing stories about their time in front of the judging panel.